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Les Dauphins enters the sparkling wine category

Les Dauphins

The first sparkling wine by leading Rhône wine brand Les Dauphins is now being launched.

Created by Union des Vignerons des Côtes du Rhône, in collaboration with UK based French wine specialist Dedicated Wines, the Les Dauphins brand was launched in 2011 and has seen target-smashing sales of its Côtes du Rhône red white and rosé wines in all major international markets.

Now, on the back of that success the team behind the brand believe the time is right to launch Les Dauphins Blanc de Blancs. Presented in a classic deep punted bottle, it is dressed with the instantly recognisable and much admired Les Dauphins blue and red label.

The new Les Dauphins sparkling wine has been created by winemaker Guillaume Valli, using traditional grapes such as Marsanne and Rousanne from the group’s southern Rhône vineyards. The emphasis is on bright and refreshing flavours, in keeping with the Les Dauphins brand style and its Rhône heritage.

Wine and Spirit Trade Association figures showed the UK sparkling wine market was worth £1.2 billion in 2016 with 132 million bottles sold.

The first listing for Les Dauphins Blanc de Blancs will be in May in Waitrose which already stocks Les Dauphins Côtes du Rhône Villages Grande Réserve and Les Dauphins Crus des Côtes du Rhône Vinsobres. Waitrose Wine Buyer Rebecca Hull MW comments

“Sparkling wine sales are continuing to enjoy lively growth and customers are increasingly looking to broaden their repertoire from Prosecco, Cava and traditional Crémants. Les Dauphins Blanc de Blancs will be a fun and friendly new face in the fizz fixture. Waitrose customers already have great affection for the Les Dauphins brand, so I’m positive that this new bubbly extension to the range will get a warm welcome.”

Speaking of the launch, Richard Evans of Dedicated Wines comments “We are delighted that Waitrose are first to market with this innovation. The fantastic success of Les Dauphins has proved that consumers do want recognisable wine brands which deliver great quality. We all are aware of the outstanding growth of the ‘informal’ sparkling wine category and Les Dauphins Blanc de Blancs is well set to contribute to further that growth.”

The listing in Waitrose will be supported with consumer activity at food and wine festivals and on social media throughout the year.

For further information please contact:
Louise Hill, Phillips-Hill Wine PR & Events tel 01608 676 830 or louise@phillips-hill.co.uk

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