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Castelnau Champagne increases momentum of Tour de France activity

As Official Champagne of the Tour de France* for the fifth year running, Castelnau Champagne is having an exciting few weeks at the forefront of this year’s contest as the crashes, controversy and unexpected results so far are attracting an unprecedented level of international media focus.

In May this year Champagne Castelnau launched a new communications strategy including a fresh new look for its bottles, with Managing Director Pascal Prudhomme describing the concept as “signifying the quality of our wine as well as our audacious attitude.”

Now, as part of its activity around the 2017 Tour de France, Castelnau Champagne has teamed up with the world’s largest cycling publisher, Immediate Media Cycling, which reaches over 8.5 million cyclists per month. An on-line competition to win a case of Castelnau Champagne’s smart new look Brut Reserve NV is running with Immediate Media’s UK titles ProCycling, Bike Radar and Cycling News via Facebook and Twitter.

Belinda Stone, Marketing and Communication Manager at Castelnau Wine Agencies UK says “The Tour de France has become a hugely high-profile international sporting event and we are delighted that Castelnau Champagne continues its strong partnership with it. The high level of attention and excitement around the competition fits perfectly with Castelnau Champagne’s new drive to reach consumers and communicate with them in relevant and interesting ways. It’s a great fit for the brand.”

Meanwhile, back in France, the UK’s Chris Froome is performing well in the competition, but with other cycling greats hot on his tail, including Italy’s Fabio Aru currently lying second overall and pictured here with a magnum of Castelnau Champagne at the start of the contest.

Castelnau Champagne’s stated ambition is to sell one million bottles by 2020, with the UK being a key market.

*Castelnau Champagne is the Official Champagne of The Tour de France and all cycling events owned by Amaury Sport Organisation (A.S.O).

About Champagne Castelnau

Known for its extensive lees aging, Champagne Castelnau has a long established reputation for its top quality range which includes Brut Réserve (six years on lees), Brut Rosé (four years on lees), Blanc de Blancs (twelve years on lees) and Brut Vintage (twelve years on lees).

Champagne Castelnau is located in the heart of Reims. Their grape growers own more than 900 hectares of vineyards across some of the best terroirs of Champagne in 149 different crus, guaranteeing exceptional supply possibilities for the production of outstanding Champagne.

For further Press information please contact Louise Hill, Phillips-Hill Wine Marketing, PR & Events on or Tel 01608 676 830 / 07771 683704.

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