10 Ways to celebrate Chinese New Year with Fenjiu

Phillips-Hill created a Press communications campaign about innovative ways to mark Chinese New Year in London with luxury baijiu brand Fenjiu. This story was covered across consumer luxury lifestyle and trade publications.

February 2020

A Chinese-inspired afternoon tea, bespoke cocktails and delicious Asian menus were amongst 10 different ways to celebrate Chinese New Year in London with Fenjiu – China’s most premium baijiu white spirit.

Fenjiu, which is made using the finest natural ingredients from a 6,000-year-old recipe, partnered with a number of luxury retailers, top restaurants and bars in celebration of the festival that commemorates the beginning of a new year in the traditional Chinese calendar.

In collaboration with some of London’s most exclusive venues, Fenjiu celebrated the Chinese New Year in style. Highlights included afternoon tea at Harrods, Harry Gordon’s Bar takeover in Selfridges, bespoke Fenjiu cocktails at the Bulgari Hotel, Fenjiu-inspired chocolates from William Curley Pâtissier Chocolatier, Fenjiu cocktail menus at the Four Seasons Hotel London and China Tang at The Dorchester, a Fenjiu baijiu selection at The Ivy Asia, and a Fenjiu menu at Park Chinois.