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Cheng International – Fenjiu Afternoon Tea at Harrods for Chinese New Year

Phillips-Hill created a Press communications campaign to maximise exposure of a luxury collaboration between Fenjiu baijiu and Harrods. Wide coverage across lifestyle media was achieved.

January 2020

China’s most premium Baijiu white spirit, Fenjiu, partnered with Harrods to create an exclusive afternoon tea menu to celebrate Chinese New Year 2020.

Fenjiu, which is made using the finest natural ingredients from a 6,000-year-old recipe, was selected by Harrods for this special collaboration due its luxury credentials and elegant taste. Bringing together East and West traditions and inspired by the Chinese game of Mahjong, The Lucky Set Afternoon Tea with Fenjiu was available from 11th January until 16th February 2020, at the Harrods Tea Rooms situated on the 4th Floor of the renowned department store.

The Lucky Set Afternoon Tea with Fenjiu included bespoke chocolates in the design of Mahjong tiles, a beautiful patisserie selection inspired by Chinese good luck symbols, a selection of savoury sandwiches including duck with hoisin sauce, and Harrods apricot jam infused with Fenjiu served with a selection of scones. A bespoke Harrods Signature Fenjiu cocktail, “Wealth and Fortune”, made with Fenjiu Bamboo 5- Year-Old, Longjing tea cordial, white wine, bergamot liqueur, pear liqueur and lemon juice, was offered to all customers enjoying The Lucky Set Afternoon Tea.

Qiqi Chen, Managing Director of Cheng International, distributor of Fenjiu, said: “We are delighted to partner with Harrods to celebrate Chinese New Year and share the festive joy through Fenjiu and Harrods renowned afternoon tea.”

Fenjiu Bamboo 5-Year-Old Zhu Ye Qing Jiu, and Fenjiu Blue Flower 30-Year-Old Qinghua are available from Harrods Wines & Spirits department


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