To celebrate International Sauvignon Blanc Day 2020, Phillips-Hill organised a social media campaign to inform a wide, contemporary consumer audience about Yealands Sauvignon Blanc
This Social Media campaign saw influencers and consumer Press, with a combined total following of more than 580,000, posting widely and positively about Yealands Sauvignon Blanc across Twitter, Facebook and Instagram. The social media achieved included positive comments, photos, videos, blogs, an Instagram Live tasting and a competition to win bottles of the wine. A mention on Talk Sport Radio, with an audience of 150,000, added broadcast exposure to this extremely successful campaign.
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