Phillips-Hill created Trade Press communications to support Yealands launch at the event which attracted hundreds of wine Trade and Press commentators. As a result, Yealands was featured widely in the UK trade media and on New Zealand national television.
The New Zealand Annual Trade Tasting, the London tasting season’s traditional curtain-raiser, marked the UK debut of very smart new packaging across the range for Yealands Wines. The eye-catching new labels, which reflect the stunning location of Yealands’ Seaview vineyard in the Awatere Valley of Marlborough, are now being rolled out worldwide.
Nina Andrew, General Manager of Marketing for Yealands, explains:
“After in-depth consumer research in our key markets, we are thrilled to unveil to the UK trade our new Yealands branding across our whole Yealands range. Inspired by our stunning coastal location, our labels capture the proximity of our vines to the ocean on the edge of the Awatere Valley, Marlborough.”
A leader in sustainable wine production, and the first winery in the world to be certified Toitū carbonzeroCertTM since inception, Yealands showed new vintages and some debut appearances at the January tasting in London.
As well as the independent and on-trade focused Yealands Single Vineyard range, and the off-trade focused Yealands range, the winery also showed its limited edition State of Flux Sauvignon Blanc and Chardonnay, both created by Chief Winemaker Natalie Christensen and matured in concrete eggs.
Harriet Kininmonth, Director of Buying at UK Distributor Enotria & Coe, added:
“This is a seriously fantastic evolution of the Yealands brand. They’re in tune with the market and committed to being a relevant and innovative player. What they are doing in terms of sustainability is remarkable, and this packaging captures the essence of Yealands perfectly.”
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