PR
Development of an appropriate PR strategy
Implementation of PR activities
Reporting of results to use as sales tools and to assess progress of strategy
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Includes:
- Annoucements of company news and product launches
- On-going brand or product awareness campigns
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Recent examples:
- Merger of Ager Sectus and Yealands Estate New Zealand
- Acquisition by Sogrape of Stevens Garnier
- Trade and consumer launch of major new Rhône brand Les Dauphins
- New consumer listings for Kleine Zalze and Château d’Anglès La Clape
- New vintage releases
