Mouton Cadet Makes Debut as the Official Wine of 35th America’s Cup

The bestselling Bordeaux brand introduces guests of one of the world’s premier sports competitions to its exclusive Mouton Cadet Wine Cellar serving America’s Cup Special Cuvée

Bermuda – June 5th 2017: Philippe Sereys de Rothschild, Chairman of the Supervisory Board of the family company Baron Philippe de Rothschild, welcomes Sir Russell Coutts – CEO of the America’s Cup Event Authority – at the Mouton Cadet Wine Cellar today during the 35th America’s Cup. Marking the debut of Mouton Cadet as the Official Wine of the 35th America’s Cup, yacht racing’s most exciting event, Philippe Sereys de Rothschild and Sir Russell Coutts celebrate the new relations between the famous Bordeaux brand and the 35th America’s Cup.

The America’s Cup’s venerable heritage as the competition for the oldest trophy in international sports complements Mouton Cadet’s high technical skill and commitment to excellence at all levels. Philippe Sereys de Rothschild says: ”I am delighted that Mouton Cadet, the worldwide Bordeaux brand, has entered this new partnership with the America’s Cup, the oldest and most prestigious sailing event in the world. This partnership makes perfect sense: we are both international brands with a strong history, ours dating back to 1853, when my family took its first big step into the world of wine, just two years after the America’s Cup was founded. But, above all, the partnership with the America’s Cup celebrates the synergy between Mouton Cadet’s exacting standards and the high-level of rigor and dedication needed to compete in elite events.”

Located in the America’s Cup Village at the finish line of the race, the Mouton Cadet Wine Cellar enjoys an exceptional position for taking in the competition and offers stunning views of the famed coastline. The America’s Cup Special Cuvée will serve as the official wine of the month-long competition, scheduled to run from Saturday, May 27th to Tuesday, June 27th . The glass-etched design on the bottle was signed by Sir Russell Coutts, five-time winner of the America’s Cup, who shares: “I am thrilled to welcome Mouton Cadet aboard as Official Wine of the 35th America’s Cup and also pleased to have been part of the design of the Special Cuvée bottle. Depicting the parallel between the forces of nature at sea and on land, it perfectly underlines the unpredictable natural elements that the crew is facing when driving a race boat or the winemaker when confronted with a threatening storm over his vineyards. Both have to work with nature, interpret the conditions, plan their course and strive to achieve the best.”

The limited edition red, white and rosé wines are the perfect accompaniment to the sailing events, allowing wine lovers and sailing enthusiasts alike the chance to participate in one of the sport’s most prestigious events.

For those who couldn’t make it to Bermuda this year, the America’s Cup Cuvée is available in select markets globally, in the UK at Harrods at £19.95. Follow @MoutonCadet on Instagram for news and updates on Mouton Cadet, Official Wine of the 2017 America’s Cup.

Official photos available for download here:
https://www.dropbox.com/sh/25v1dbnms481olg/AAA0OtT4dc_bI3UhnpXaWa-Ia?dl=0

Photo credit: Meredith Andrews

About Mouton Cadet

Produced by the family-owned French company Baron Philippe de Rothschild, Mouton Cadet was created in 1930 and has remained true to its origins whilst evolving into what has now become the world’s leading brand of Bordeaux AOC wines. Sold in 150 countries around the world, Mouton Cadet has been, since its creation, the Official Wine for several exclusive and prestigious events, including the Cannes International Film Festival, where it has been Official Supplier since 1992, as well as The Ryder Cup both in Gleneagles (Scotland) in 2014 and recently in Chaska, Minnesota (USA) in September this year.

Mouton Cadet is now involved in sailing as Official Wine for the 35th America’s Cup.

For more information about Mouton Cadet, visit www.moutoncadet.com; and follow on Instagram @moutoncadetus.

About the 35th America’s Cup

The America’s Cup is the competition for the oldest trophy in international sport and dates back to 1851. Over that time, teams representing just four nations (the United States of America, Australia, New Zealand and Switzerland) have won the trophy in over 160 years of competition. It is one of the greatest challenges in all of sport. The defending champion is ORACLE TEAM USA, who first won the America’s Cup in 2010, and successfully defended the title in 2013. Now six teams, including ORACLE TEAM USA, have signed up to take on the challenge again.

For more information about the America’s Cup, visit www.americascup.com, follow @americascup on Twitter and find us on www.facebook.com/americascup.

Press Contacts:

Marie-Louise Schÿler, Baron Philippe de Rothschild SA
Phone: +33 5 56 73 20 20
Email: mschyler@bphr.com

Tom Webb, America’s Cup Event Authority
Phone: +1 441 705 0534
Email: tom.webb@americascup.com

Louise Hill, Phillips-Hill Wine Marketing, PR & Events
Phone: +44 1608 676830
Email: louise@phillips-hill.co.uk