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Father’s Day Press communications campaign for luxury baijiu spirit brand, Fenjiu

Phillips-Hill created a lifestyle Press communications campaign to communicate Fenjiu as the perfect Father’s Day gift

May 2020

The world’s most popular spirit, Baijiu, makes the perfect gift for Father’s Day, delivered directly to his door. Father’s Day is the perfect time to say thank you to your Dad and what better way than with a bottle of Fen Chiew by Fenjiu 10 -year-old baijiu – a special Chinese spirit made using the finest natural ingredients from a 6,000-year-old recipe.

Fenjiu is the oldest Chinese baijiu and is still made today according to traditional methods in the Shanxi province of north China using organic sorghum and pure water from the Gouzhuang spring. Double fermentation and double distillation followed by careful blending take place to achieve the highest quality liquor and its distinctive light, delicate style. Fenjiu is matured for between five and 30 years before bottling.

Fen Chiew by Fenjiu 10 -year-old is delicious served with or without food, on its own or over ice. It also makes an excellent base for premium cocktails, like the Fenjiu Orange Charmer, created by The Wine Tipster, Neil Phillips. See the recipe below for this refreshing and zesty summer serve, which is easy to make at home.

Recipe for Fenjiu Orange Charmer Cocktail Serve garnished with a slice of fresh orange

20ml Fen Chiew by Fenjiu 10-year-old 45%

40ml orange liqueur

80ml fresh orange juice

20ml ginger ale

Squeeze of lime juice


Fen Chiew by Fenjiu 10-year-old baijiu is available from priced at £65 per bottle




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